Search Engine Marketing Campaigns – Target customers the way you want.
We create and optimize search engine marketing campaigns (Google Ads and Bing Ads) for businesses looking to use paid search ads as a way of reaching more customers. Our solutions are carefully designed in order to fully meet your company’s needs and goals.
What is search engine marketing?
Since 71% of consumers use search engines for purchase decisions, search engine marketing is one of the most effective ways to promote and grow your business in today’s marketplace. Companies use paid ads, also known as pay-per-click ads or PPC, to appear at the top or right of search engines when users search for specific terms or keywords. Companies set their own budget to bid on those keywords, but are charged only when their ads are clicked.
How do ads show?
Search engines use particular algorithms to decide which ad is the most relevant to a user’s search query. Ads go through “ad auctions”, and are ranked based on many factors, including your bid, ad and landing page quality, and relevance in terms of keywords.
What goals can businesses achieve with search engine marketing?
Search engine marketing helps businesses increase their website traffic, generate leads (new customers), sell products or services or simply build brand awareness. This is why it is essential to define a target audience, write a compelling ad copy, and determine a sufficient budget to reach your goals. Investing time and resources cleverly will certainly generate ROI, as most of the time, the ads are served to consumers who are already ready to buy or interested in the business.
What can a digital marketing agency do?
A digital marketing agency, such as KomDigit, can help you improve your business, develop your brand, and drive sales by evaluating your needs, challenges, and objectives in order to develop a strong search engine marketing strategy, and maximize outputs. We work closely with our clients to ensure personalized service, resource optimization, and goal achievement.